Pop! Stand Out in Any Crowd

book review, copy writing

Author: Sam Horn

“My business is going somewhere but I am not sure where it is going.”

This is a feeling I often get from my clients. Everything they think about is only in their heads. They can’t put it in words, don’t have a way to organize their thoughts, or even a way to check what they have so far.

Pop! Stand Out in Any Crowd offers me a way to extract the essence of their businesses, then present it in a logo, a brochure, or a web site.

Originally I bought it to help me with copy writing. The exercises did more than that. It helps me talk to my clients, helps us figure out what the business is really about. I even used it to start a business plan for one of my clients.

This is a great tool, especially for people who want a clear identity for their business.