Pi-Ling Chang Redesign

logo, business card, tote bag, stamp

Pi-Ling Chang has been a piano and flute instructor for many years, before I learned to design. The first time I made her business cards is only because I was better at using computer than she was. The second version came when I was still a student.

Pi-Ling Chang private piano and flute instructor, business cardNow Pi-Ling and I both have many more years of experiences under our belts, our ideas also have grown. With the vision of expansion, Pi-Ling asked for a new design that can be used on different medium, for branding and for practical uses.

When she asked me to use bright colors in the design, I was excited. It’s like we both are ready to take a big chance. We settled on a golden yellow and navy blue. A combination that is eye-catching yet classy enough to go with classical music.

Pi-Ling Chang private piano and flute instructor, custom stampOne of her request was a custom stamp so she could put her information on the assignment notebooks for her students. After much researching, I selected Master Mark instead of the chain office supply stores. This was my first design for self-inking stamp, I need a vendor who can answer my questions and they were very helpful in explaining on how to get a good imprint. You can’t get this from the clarks at the chain office supplies stores.

Pi-Ling Chang private piano and flute instructor, student tote bagThe biggest project is the tote bags for her students. With lead scare in the reusable bags out there, we went with Enviro Tote, their bags are made in the US and so are the materials. They were clear on how the design will look after the silkscreening and taught me how to redo the design to get the best result. As you can see from the photo, the logo came out clean with even coverage.

Collaborating with Pi-Ling was fun and inspiring. That must be how her students feel about her lessons. I wish her the best in this new stage of her career!